2026 Recommended
Sightseeing in Sapporo
Sapporo is a city of discovery and exchange.
Sapporo is the gateway to Hokkaido tourism. It is a beautiful city where snow falls.
The expansive Odori Park in the city center, the views from over ten observation spots, and the history and culture alive on every street corner captivate visitors. Its dining and shopping options are the most extensive north of Tokyo, offering a perfect blend of urban comfort and natural abundance. Whether visiting for the first time or returning repeatedly, travelers are captivated by Sapporo’s charm.
Recommended Sightseeing in Sapporo / Table of Contents
- Sapporo in Full : Marumaru SAPPORO
- Enjoy Town Walks and Shopping in Sapporo
- Savor the Flavors of Travel in Sapporo
- Explore, Relax, and Discover in Sapporo & Otaru
- Comfortable Travel in Sapporo: Complete Transportation Guide
- City Walk Information (Duty-Free Shops, Local Specialty Stores, Gourmet Restaurants, & More)
- Store Manager’s Recommended Trending Items
- Frequently Asked Questions
Enjoy Town Walks and Shopping in Sapporo
Shopping in Sapporo is like a treasure hunt. Especially in winter, the city is known for its stylish and functional fashion items.
A new trend gaining attention is curated selections chosen by store managers themselves. Local specialty shops and souvenir stores are filled with the flavors and culture of Hokkaido. Just walking from Sapporo Station through Odori, Tanukikoji, and Susukino is enough to lift your spirits. Sapporo is truly a delicious city—in every sense.
Savor the Flavors of Travel in Sapporo
Sapporo is a gourmet paradise.
From fresh seafood and rich miso ramen to jingisukan (grilled lamb) and soup curry, the city offers unique delicacies you won’t find anywhere else. Markets, local diners, and popular restaurants make it a perfect place for culinary exploration.
Explore, Relax, and Discover in Sapporo & Otaru
Most travelers visit Sapporo and Otaru together.
Otaru is a charming seaside and hillside town. Popular spots include JR Otaru Station, Otaru Canal, Culture Village, the lively Sakaimachi Street shopping area, Otaru Aquarium, and the scenic Tengu Mountain Observatory. It’s full of attractions that offer both fun and relaxation.
Sapporo is a city made for wandering. From cafés that take pride in every cup of coffee to restaurants with stunning window views, many places feel like scenes from a movie. Sapporo is also known for its spiritual power spots.
Comfortable Travel in Sapporo: Complete Transportation Guide
Getting around Sapporo is easy and convenient with subways, streetcars, and local buses. Check your destination, grab an unlimited ride pass, and enjoy the city like a local. If you’re unsure, check a digital map—or better yet, ask someone nearby. People here are kind and helpful.
Frequently Asked Questions
When is the Best Season to Visit Sapporo ?
The most recommended seasons are “summer (July–August)” and “winter (February)”—both are peak seasons where you can fully enjoy the essence of Hokkaido.
Spring (April–May)
Cherry blossoms and moss phlox are in full bloom around Golden Week. Snowmelt rafting and spring delicacies like asparagus and hairy crab are highlights.
Summer (June–August)
Lavender fields in Furano and Biei are breathtaking. The weather is cool and pleasant, perfect for water sports and BBQs. Seasonal treats include melons and Hanasaki crab.
Autumn (September–November)
Early autumn foliage (September–October) paints the landscape beautifully. Trekking and hot air balloon rides are popular. Enjoy seasonal flavors like salmon roe and potatoes, plus food festivals.
Winter (December–March)
Powder snow makes it ideal for skiing and snowboarding. Snow festivals and illuminations are held across the region. Ice fishing and winter-exclusive seafood are also must-tries.
Must-Visit Tourist Spots in Sapporo Area ?
Sapporo
Sapporo Clock Tower, Odori Park, Sapporo TV Tower, Maruyama Park & Hokkaido Shrine, Shiroi Koibito Park, Mt. Moiwa Observatory, Nijo Market, AOAO Urban Aquarium
Otaru
Otaru Canal, Otaru Aquarium, Herring Mansion, Otaru Music Box Museum, Warehouse District, Gaijin-zaka (Foreigner’s Slope)
Others
Noboribetsu Jigokudani (Hell Valley), Noboribetsu Date Jidaimura, Noboribetsu Bear Park, Lake Toya
Best Scenic Viewpoints in Sapporo ?
JR Tower Observatory T38, Hitsujigaoka Observation Hill, Asahiyama Memorial Park, Silo Observatory in Yurigahara Park, Sapporo City Hall Observation Corridor, Mt. Moiwa Summit Observatory, Okurayama Ski Jump Observatory, Sapporo Clock Tower
Sapporo’s Seasons and What to Wear ?
Spring (April–June)
Mornings and evenings in April are still chilly. From May, it finally feels like spring. / Temperature・Spring Clothing→
Summer (July–August)
Low humidity and refreshing air. Comfortable in short sleeves during the day, but mornings and evenings can be cool. / Temperature・Summer Clothing→
Autumn (September–November)
September is cool, and from October the cold sets in. Snow may begin in November. / Temperature・Autumn Clothing→
Winter (December–March)
Temperatures often drop below freezing, with heavy snowfall and strong winds making it feel even colder. / Temperature・Winter Clothing→
Winter Events in Sapporo ?
Sapporo Snow Festival : Early February (e.g., February 2026)
Sapporo White Illumination : Late November to mid-March
Munich Christmas Market in Sapporo : Late November to December 25
Jozankei Snow Candle Path : Late January
Lake Shikotsu Ice Festival : Early to late February
Access from New Chitose Airport to Sapporo
Airport Shuttle Bus
Travel time : approx. 1 to 1.5 hours (depending on traffic)
Fare : approx. ¥1,000–¥1,100
Stops at major areas like Sapporo Station, Odori, and Susukino. Some routes stop directly in front of hotels.
No reservation required. Operated by Hokkaido Chuo Bus with 9 routes available.→
JR Rapid Airport Train
Travel time : approx. 37 minutes
Fare : approx. ¥1,150
Fastest and direct route to Sapporo Station. Runs every 12 minutes during the day.
Taxi
Travel time : approx. 50 minutes
Fare : approx. ¥13,000–¥15,000 (including expressway tolls)
*Note: Delays may occur in winter, so allow extra time.
